Rip Williams is an award winning commercial photographer based in Albuquerque, NM.
Rip brings a powerful mix of business acumen, artistic insight and technical skill to bear on his imagery. His understanding of his client's needs has been fortified by more than 10 years of experience as a Marketing Manager for numerous recognizable brands including Bacardi, Robert Mondavi Winery and Brown Foreman (Jack Daniels.) He has done multi-market brand development, budgeting, designed many marketing campaigns, bought media, maintained collateral inventory, and managed personnel. He's not all "big-businees" though. Through the launches of numerous small companies of his own, including a startup web-technology firm and a forward-thinking office infrastructure company, Williams has worked magic with small budgets and boots-on-the-ground marketing. Additionally, He has a half dozen years in the Non-Profit sector as the C.O.O. of a well respected New Mexico based not-for-profit corporation. Having left the daily suit-and-tie grind behind, he has been solely focused on commercial photography for the last six years. Rip's passion for imagery is a great asset to his clients and thier brands.
Few creative professionals have so successfully "crossed the line" from previous business endeavors. Since he has spent more than fifteen years hiring other marketing professionals and buying media, Rip has an immense understanding of each client's needs, brand positioning/development, art direction, budgeting and licensing requirements. He delivers ultra high-quality results: every time, on time AND on budget. Shooting on location or in the studio since 1993, Williams has forged a formidable control of both artificial and natural light. His artistic vision is acute and well targeted, while still maintaining the flexibility to adapt to the evolving requirements of his clients.
Studio and Clients:
Rip Williams Photography Studio is based in the heart of the historic Barelas District in downtown Albuquerque, NM. Williams has lived and worked in New Mexico since 1988. The studio, open since 2004, has won numerous awards (including Albuquerque's Best Photographer 2010 and 2011) and enjoyed successful relationships with an extremely diverse client base that includes print publications, fashion designers, retail brands, sports teams, actors, musicians and political candidates.
Pursuant to his non-for-profit heritage, one of Rip's goals is to support benificial non-profits via services, event sponsorship, and consultation. In 2009-10 he has partnered with The Haiti Relief Fund, NM Film Apprenticeship Program, and The UNM Children's Hospital, as well as smaller grass-roots organizations like Warehouse 508, the Albuquerque Press Club and several others. If you need photographic services for your non-profit, please don't hesitate to send a proposal via the contact page.
In conjunction with his commercial photography, Williams is deeply involved in the education of emerging photographers, models, makeup artist and stylists. Since 2006 his "pay it forward" approach has included making the resources of his entire studio available free of charge to the photographic community. On a weekly basis, Rip lectures and hosts a meet-and-greet/live demo/open shoot designed to foster upcoming visual artists. The collaboration, involving a number of other working professionals and eager newbies, is dubbed "Guerrilla Photo Group." It has been credited with launching numerous careers, stoking many-a-passion, and earned the title of one of "Albuquerque's Best Weekly Arts Events" from the Alibi Magazine (2010 and 2011.)